You’re wearing too many hats as a realtor as is. Adding the time to create amazing listing content is no exception. On average, it can take 2-10+ hours to create amazing listing photos between taking photos, developing the photos, and creating the videos, virtual tours, social media adverts, and more.
Outsource this job to someone you can trust that’s local and is an expertise in creating these pieces of content for realtors.
You’ll free up a lot of your time and it will pay dividends in the future.
When you order your professional photography for your listing, those photos will represent your brand and who you are as a realtor.
If your photos look amazing, then you look amazing. That also goes to your seller because chances are, no other listing around them will look as good. Especially when you include drone photography and video with your listing.
By adding drone photography and video, people will be engaged more to your listing because there’s more to see. When done right, your listing will be the benchmark that everyone will compare other property to.
Redfin had created a report showing that homes with professional real estate photography get on average $11,000 over market value.
Adding drone photography can add more value to the home for a few reasons. It’s a more prestigious look for a home and is expected when a listing is more high-end. You can also easily show off amenities around the community that will add more perceived value to the home and make the asking price not seem like a factor when making a buying decision.
Twilight shots are more expected with high-end luxury listings that are over a million dollars in asking price. When you use this technique, even with homes around the $300k range, you can expect heads to turn and more showings because they’re higher end.
Adding drone and twilight images to your listing may not even cost as much as you may think when it comes to creating marketable content for you seller and your business.
If the homes look great, then the perceived value of the buyer goes up which makes the home more in demand. As economics would put it, low supply and high demand means an increase in price.
Naturally, by having attractive photography and media content from those photos will create a need for people to come and visit the property.
The more foot-traffic you get means more chances of your home getting sold. Get more traffic through the doors in a short amount of time and your home will naturally sell quicker.
It goes without saying that awesome photos will not work if the home is priced incorrectly, not photo-ready, and doesn’t have a strong marketing campaign behind it.
If your listing is overpriced, you won’t get offers. If your listing looks inhabitable or where people cannot picture themselves living in the home, it will take more time to sell your home
In other words, you’ll have to rely heavily on the listing photos. If you don’t have good and professional photos, it will take a lot longer in selling your home—which may even mean price reductions or retaking photos—so do it right the first time.
Get the home in front of the right people—marketing, priced right, and photo ready, the photos will become an asset that will create attraction and self promotion opportunities to get more people submitting offers into your listing.
What is rarely mentioned about listing content is that it can attract more sellers. In working with realtors for a living, I’ve heard on numerous accounts that professional marketing content have attracted more sellers they see the value in using a competent agent to list their home.
If you want more sellers, hiring a professional photographer might be your best investment for creating more work for yourself.